BUILIND BRAND REPUTATION IN DIGITAL AGE - STRATEGY

                             

BRAND STRATEGY:

It is a plan for developing a sucessful brand in long term. A Brand strategy takes in account of all aspects of our business analyzing the target customers and brand personality to the competitors and core values. The brand is how you present your business to the world, your branding strategy is very important in developing your business. 

WHY IT'S IMPORTANT:

Branding is the most important thing to be done for any business, large or small scale business. It differentiates your business from others that makes your business unique and customers gets involved to purchase. A strong brand can help you attract new customers as well as retaining the regular customers. It build's loyality amoung the existing customer base. 

ELEMENTS REQUIRED FOR A SUCESSFUL BRAND:

* PURPOSE 
*CONSISTENCY
*STORY
*PERSONALITY
* TARGET AUDIENCE

WHY MARKETING THROUGH ONLINE ?

Nowadays digital marketing is the most important aspect for the business plan of a company. One of the main reasons is people spend more than 2.5+ hours on social platforms every day. which makes effective in business strategy.

Social media marketing is one of the most essential marketing strategy to be done for any business to flurish in the future. 

Let's see a example of brand reputation. Let us consider APPLE  COMPANY

lAYER 1 OF APPLE SOCIAL MEDIA STRATEGY

                                                           

Apple does not want conservations to devolve  into echo chambers on it's social media pages. It's simple but  a major takeaway from Apple's presence : LESS IS MORE.

LAYER 2 OF APPLE'S SOCIAL MEDIA STRATEGY:

If you perform a search for the keyword Apple on any of the social media websites, you will find that the apple has created multiple accounts centered around each product or service that it offers.

Conventional social media wisdom says that this not work. but apple can afford to not only get away with pursuing this very unusaual strategy. it has perfected it to great success. 

That's because how their  brand is that iconic 

           "SOMETIMES SILENCE IS ALSO A GOLDEN OPPURTUNITY" 

                       

     "EVERY COMPANY NEEDS A PRODUCT BUT EVERY PRODUCT NEEDS A BRAND "